Privacy Policy
Last Updated: 13 August 2026
Innovative Barter Solutions Private Limited (IBS)
We respect your privacy and are committed to protecting the personal and commercial information you share with us.
Innovative Barter Solutions Private Limited (“IBS”, “we”, “us”, or “our”) respects your privacy and is committed to protecting the personal information you share with us.
This Privacy Policy explains how we collect, use, disclose, store, and protect personal information when you visit our website, submit an enquiry, contact us, interact with our advertisements or lead-generation forms, or otherwise communicate with us regarding our services.
By using our website or submitting your information to us, you acknowledge that you have read and understood this Privacy Policy.
01About Innovative Barter Solutions
Innovative Barter Solutions Private Limited is a B2B barter media and marketing solutions company operating in India.
IBS helps businesses use their products, services, surplus inventory, excess inventory, or other eligible commercial value to facilitate media and marketing opportunities. Our services may include media planning and execution across television, radio, print, outdoor advertising, cinema, digital media, OTT and other marketing channels, subject to availability and applicable commercial arrangements.
The information you provide to us may be used to evaluate your business requirements, understand your inventory or services, assess potential barter opportunities, and communicate suitable marketing or media solutions.
02Information We Collect
Depending on how you interact with IBS, we may collect:
A. Personal and Contact Information
- check_smallFull name
- check_smallBusiness email address
- check_smallPhone or mobile number
- check_smallCompany name
- check_smallJob title or designation
- check_smallBusiness address
- check_smallCity and state
- check_smallOther contact details you voluntarily provide
B. Professional and Business Information
- check_smallYour designation and professional role
- check_smallCompany or organisation details
- check_smallIndustry or business category
- check_smallMarketing, advertising and media requirements
- check_smallBusiness interests
- check_smallInformation regarding surplus, excess, slow-moving or other eligible inventory
- check_smallProduct or service categories
- check_smallApproximate inventory quantities or values
- check_smallInformation you provide regarding a potential barter transaction
C. Communication Information
When you contact us, we may collect information contained in enquiry forms, contact forms, emails, phone or other business communications, meeting requests, sales enquiries, and responses to advertisements or campaigns.
D. Technical and Website Information
- check_smallIP address
- check_smallBrowser type
- check_smallDevice type
- check_smallOperating system
- check_smallReferring source
- check_smallPages visited
- check_smallDate & time of access
- check_smallInteraction metrics
- check_smallApproximate location & cookies / technical identifiers
E. Advertising and Lead Generation Information
If you respond to an IBS advertisement or submit a lead form through platforms such as LinkedIn or other advertising platforms, information you provide may be shared with IBS by the relevant platform. This may include your name, work email, phone number, company name, job title and other information requested in the relevant lead-generation form.
03Information Collected Through LinkedIn Lead Generation
IBS may use LinkedIn and other third-party advertising platforms to generate business enquiries. When you submit a Lead Gen Form or similar form through LinkedIn, information you voluntarily provide may be transmitted to IBS so that we can respond to your enquiry.
We may use this information to contact you, understand your company’s requirements, discuss media and marketing opportunities, evaluate potential barter opportunities, understand whether your company has surplus or eligible inventory, prepare proposals, schedule calls or meetings, and provide information about IBS services.
LinkedIn independently processes information under its own privacy policies and terms. IBS does not control the privacy practices or data processing activities of LinkedIn or other third-party platforms.
04How We Use Your Information
05Legal Basis for Processing
IBS processes personal information in accordance with applicable law. Depending on the circumstances, processing may be based on your consent, your request for information or services, steps taken toward a business relationship, legal obligations, legitimate business purposes permitted by applicable law, prevention of fraud or misuse, or another lawful basis.
Where consent is required, IBS will seek appropriate consent. Where processing is based on consent, you may withdraw it subject to applicable law. Withdrawal does not affect processing carried out lawfully before withdrawal.
06Sharing of Information
IBS may share information where reasonably necessary for legitimate business, contractual, operational or legal purposes with:
- arrow_rightAuthorised employees and representatives.
- arrow_rightWebsite hosting, CRM, lead-management, communications, analytics, IT, security and cloud-service providers.
- arrow_rightMedia owners, publishers, broadcasters, advertising partners, marketing partners and other transaction participants where necessary.
- arrow_rightLogistics, warehousing and other business partners where necessary for a transaction.
- arrow_rightLegal, accounting, tax, financial and other professional advisers.
- arrow_rightGovernment authorities, regulators, courts or law-enforcement bodies where required or permitted by law.
- arrow_rightParties involved in a merger, acquisition, restructuring, investment, sale of assets or similar corporate transaction, subject to applicable law.
07Cookies and Similar Technologies
Our website may use cookies, pixels, tags, analytics tools and similar technologies to operate the website, remember preferences, understand traffic, improve performance, measure advertising effectiveness, support permitted remarketing and detect technical or security issues.
Third-party advertising and analytics platforms may also use their own technologies. You may control or restrict cookies through browser settings, although disabling certain cookies may affect functionality.
08LinkedIn Insight Tag and Advertising Technologies
IBS may use LinkedIn advertising and measurement technologies, including the LinkedIn Insight Tag, where implemented on our website. These technologies may help measure advertising performance, understand LinkedIn-originated visits, build permitted website audiences, conduct remarketing, understand professional audience characteristics and measure conversions.
LinkedIn may process information independently under its own privacy policy and terms.
09Data Retention
IBS retains personal information only for as long as reasonably necessary for the purposes for which it was collected, including responding to enquiries, managing business relationships, evaluating transactions, maintaining business records, performing contracts, resolving disputes, complying with legal requirements and protecting legitimate business interests.
When information is no longer required and there is no lawful or legitimate reason to retain it, IBS will seek to delete, anonymise or securely dispose of it in accordance with applicable law and practices.
10Data Security
IBS takes reasonable technical and organisational measures designed to protect personal information from unauthorised access, disclosure, loss, misuse, alteration or destruction. However, no website or electronic transmission can be guaranteed to be completely secure. Please avoid submitting unnecessary confidential or sensitive information through public forms or ordinary email.
11Your Rights
Subject to applicable law, you may have rights relating to your personal information, including the right to request information about processing, correction of inaccurate information, deletion where applicable, withdrawal of consent where applicable, raising a grievance, and exercising other rights available under data-protection law.
12Marketing Communications
Where permitted by applicable law, IBS may contact you regarding media opportunities, barter opportunities, marketing solutions, advertising services, business proposals, events, company updates and other relevant business communications.
You may request that we stop sending non-essential marketing communications. Essential communications relating to an existing enquiry, transaction, contract or service may continue where permitted or required.
13Third-Party Websites and Platforms
Our website, advertisements or communications may contain links to third-party websites, platforms or services. These operate independently and may have their own privacy policies and terms. IBS is not responsible for the privacy practices, security or content of third-party websites or platforms.
14Children’s Privacy
IBS operates primarily as a B2B media, marketing and corporate barter business. Our website, advertisements and lead-generation activities are intended for businesses and business professionals and are not directed toward children. We do not knowingly seek to collect personal information from children through our B2B lead-generation activities.
15Business and Commercial Information
If you voluntarily provide information about your company’s inventory, products, services, marketing requirements or potential barter transaction, IBS may use that information to evaluate and facilitate potential business opportunities.
Such information may include product categories, inventory quantities, approximate inventory value, product condition, shelf life or expiry information, location, marketing requirements, desired media channels and proposed barter arrangements.
You should only provide information that you are authorised to share on behalf of your company. Submission of such information does not guarantee that IBS will accept inventory, enter into a barter transaction or provide a specific media placement. Commercial transactions are subject to separate commercial terms and applicable agreements.
16Accuracy of Information
You are responsible for ensuring that information you provide to IBS is accurate and, where applicable, that you have authority to provide it. If information is inaccurate or incomplete, contact us to request correction.
17Changes to this Privacy Policy
IBS may update this Privacy Policy to reflect changes in our business, services, technology, data-processing practices, applicable laws and regulations, or advertising and analytics technologies. The “Last Updated” date will be changed when this page is updated.
18Contact Us
Innovative Barter Solutions Private Limited
19Applicable Law
This Privacy Policy is intended to operate in accordance with the laws applicable to IBS and its processing of personal information in India, including applicable provisions of India’s data-protection framework. Where another applicable law provides additional or different protections, IBS will comply with the requirements applicable to the relevant processing activity.
Have questions about our data or barter policies?
Our management team is available to address your inquiries regarding data privacy and corporate barter solutions.