The barter system, exchanging goods and services instead of money, has been a way of doing business since ancient times and is still commonly practiced today.  Many of the top global businesses in the world utilize bartering in their business dealings. The pandemic has created turmoil for small and medium businesses more than it did to large businesses. In addition, increased competition from the same industry as well as from substitute products created even more trouble for most. More and more firms have started to consider the use of corporate barter as a viable and valuable marketing strategy, not just as a way to solve financial problems.Today’s corporate barter industry is a lot more than an alternative to liquidation of excess or obsolete inventory; it is actually a marketing tool that can help companies enter new markets without incurring extra costs, generate incremental sales, use excess production capacity, expand advertising and marketing budgets, inexpensively extend geographical distribution, reduce corporate purchasing costs and generate positive cash flow, and boost export sales.